The Chocolate Industry can no longer ignore the power of Social Media.
Consumers are online like never before, they are always online, and they are doing more and more things there. They make purchases online, write recommendations and share their stories.
Chocolate companies cannot measure the conversion of engagement into sales. This is often the reason why many companies refrain from taking advantage of the numerous opportunities Social Media offers.
Today, the most successful chocolate companies use not only the online platforms to showcase their products. They use them to build communities.
It's really important to create a dedicated network of followers who will support your brand. Therefore, you can now read 6 tips that aim to create a well-functioning community.
1. Make sure your business is easy to find
First and foremost, it is important that customers can easily connect to your business, otherwise it is difficult to spread the word about your product and your social media community will be struggling to grow.
2. Know this audience
Your social media community is not a homogeneous collection of people who behave in the same way. It consists rather of individuals. Each of them has outstanding reasoning and behaviour that predicts how they will interact with your brand. Segment your audience and target these smaller groups with the right messages to reach them more effectively.
3. Solve the problems with your followers
As described earlier in the article, the most successful companies use social media not only for promoting their products. They interact with their customers and learn what their key concerns are.
There are plenty of companies out there that offer similar products as yours, so you have to stand out. That's something you can achieve by building trust in your community and helping your followers with issues unique to them.
4. Be generous
It's also about motivating your members in your community to share their own content and incite conversations on social profiles. This can be done, for example, by offering incentives, such as coupons or giveaways.
5. Listen to your audience
To build a social media community, you must produce content that your audience wants to consume. Therefore, your first step is to figure out what they want and there are many ways to do this.
6. Be honest
A smart way to build trust in your business is to admit your mistakes when you make them, because people like to deal with businesses they trust. Show the human side of your business to win loyalty among your fans.
The conclusion to these tips is that the social media provide a great opportunity for brands, but building a community is about much more than promotion. With the above tips, plus a little effort and creativity, you as a company have a good opportunity to engage existing and new customers.
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